International Marketing | Master's degree | Business | On Campus | 1 year | Jönköping University | Sweden

Increase your understanding of the future marketing needs of global companies in an international setting. International Marketing is a programme that develops your ability to address contemporary marketing challenges. Issues such as digitalization, globalization and the rapid rate of change highlight the importance of an international setting and make renewal a central theme. The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behavior of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed. Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalization of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now. All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.